Thursday, August 13, 2009

Modest Mouse

The long anticipated and controversial music video for Modest Mouse’s ‘King Rat’ was released last week along with their EP ‘No One’s First and You’re Next’. This fully animated video is meant to raise awareness about whaling off the coast of Australia and takes a different angle as it reverses roles to show whales poaching humans to be sold as pet food. What's extra special about the concept is that it was presented to Modest Mouse by the late Heath Ledger and was one of the last passion projects of his that he worked on. Although the vision was fully flushed out before his tragic death, the animation was not and was completed in his honor. Keeping the meaning behind the video, proceeds from the iTune video downloads will be donated to Sea Shepherd Conservation Society for the first month of release. A heartfelt dedication to Ledger is at the end of the video from Modest Mouse: “This began with our friend, a great defender of life, and was completed in his spirit”.

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